Honest-1 Auto Care

Start a high demand and recession proof auto care business with Honest 1 Auto Care!




Total Investment Range: $169,750 – $398,750
Min Liquid Capital Required: $100,000
Min Net Worth: $400,000
Franchise Units: 30+
SBA Approved: Yes
Locations Available: Most major markets. Please submit form below for more details now!

Honest1_Img1Every year the average age of the 249 million operating vehicles in the U.S. is growing older. With over $35 billion in maintenance and repairs per year, now is the time to take advantage of the great opportunity that Honest-1 is offering. Our philosophy is Honesty, Value and Support. We provide an unwavering commitment to our customers as well as the environment we all live in.

The Honest-1 brand is developed through superior training, support and a vast array of franchise offerings including Region Developer/Unit Owners. We are the country’s most trusted family of automotive maintenance and repair centers. It is our dedication to our customers and franchisees that has made us the most powerful automotive franchise in the industry.


We provide multiple franchise programs to fit most investment levels and situations.

Region Developer Program:

Strong six-figure income potential. This program allows a developer to obtain a larger territory with the intention of selling and developing future Honest-1 franchises. A Region Developer will pay a franchise fee for the right to own the area as well as develop and service a specific number of centers. In return the developer receives a percentage of the initial franchise fees and ongoing royalties. We want the RD to focus 100% on selling and opening unit franchises so we do not require the RDs to open a unit. Each RD has a development timetable within which to sell unit franchises in their exclusive territory.

New Franchisees: Little or no industry knowledge? No problem. We provide an extensive and ongoing training program for new and existing businesses. We will also work with real estate developers and have you up and running in a new “build-to-suit” center.

Current Owners: For current automotive repair center owners we offer a simple conversion program that is straightforward. This includes some great financial incentives.

Why Choose Honest-1?

Honest-1 is an eco-friendly company and we take this title seriously. Our eco-friendly initiatives and strategies are at the top of our priority list. We are on a mission to be the cleanest company in a traditionally dirty industry. Our main areas of focus are:

  • Recycling
  • Pollution prevention
  • Resource conservation
  • Offering and promoting eco-friendly services

Honest1_Img2Well over half of customers bringing in vehicles for service are females which is why Honest-1 centers are designed to be family friendly. Our upscale centers have features such as:

  • Tiled lobbies
  • Leather easy chairs and couches
  • Internet café
  • Large screen TVs
  • Complimentary beverages
  • Children’s play area
  • Tiled and upscale restrooms
  • Exceptionally clean work areas

Ideal candidate

Region Developer: A strong sales ability sales and/or marketing background with management experience is needed. The developer should be an extrovert and networker who is money motivated. They should be good at multi-tasking and have the ability to coach owners.

Unit Owners: An automotive background is helpful but not required. Solid business acumen with marketing aptitude is required, as well as the ability to motivate staff and supervise day-to-day operations. The owner will spend 50% of their time in the center, and 50% networking, marketing and developing fleet accounts.

Please Note Min Liquid Capital Required: $100,000

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