INTELLIBED FRANCHISES GROWING NATIONWIDE
Salt Lake City, Utah—Advanced
Comfort Technologies, Inc., the national franchise company that
is the exclusive manufacturer and distributor of IntelliBed
sleep products, is planning to open 18 to 24 stores across the
country and internationally within the next year. Since Advanced
Comfort Technologies launched its first store in Sept. 2002 in
Salt Lake City, the company has opened 22 additional franchise
or company-owned stores in eight states (Utah, California,
Nevada, Arizona, Colorado, Texas, Missouri and Idaho) and
Canada.
According to Advanced Comfort Technologies President Bob
Rasmussen, new IntelliBed stores will be opened in six to eight
yet-to-be-determined new markets in 2006. Each market area will
typically include the opening of three new stores, one owned by
Advanced Comfort Technologies and the other two owned by an area
franchise partner.
“The IntelliBed stores are really designed to educate the public
about sleep wellness issues. In addition to carrying a full line
of IntelliBed products—including mattresses, pillows, sheets and
mattress toppers—each store will have other types of mattress
technologies on site so people can really compare products
side-by-side. Each store will have innerspring mattresses,
memory foam mattresses and air mattresses for people to compare
to the IntelliBed mattresses. What’s more, the stores are all
equipped with a high-tech pressure mapping system that can
instantly show people how their body weight is being distributed
on each of the different mattress products,” Rasmussen said.
The IntelliBed products are made of Intelli-Gel, a
honeycomb-patterned material that is also used on Jansport
backpacks, Callaway and Cleveland golf bag straps, and Dr.
Scholl’s massaging gel shoe insoles.
“The use of Intelli-Gel in mattress products is not a new
venture. Since 1998, a sister licensee, Gaymar Industries, has
marketed a line of mattress products that use Intelli-Gel for
hospitals. These products have been proven in clinical testing
to cure bed sores, and they’re frequently used to comfort burn
patients. Prior to being used in hospitals, Intelli-Gel was
tested and proven to be mold resistant, hypoallergenic and
non-toxic. In addition, our own tests have shown that unlike
conventional mattresses, products made from Intelli-Gel don’t
diminish in support over time like conventional mattresses.
While many sleep experts suggest that conventional mattresses be
replaced every seven years or so, our studies have shown that
even after 20 years of use, our IntelliBeds retain their
original qualities,” Rasmussen added.
Intelli-Gel was invented by the Utah-based company, EdiZONE,
L.C. Prior to developing the IntelliBed products, Rasmussen
worked for EdiZONE. At EdiZONE, he helped develop the material
and set up marketing and manufacturing relationships for the
company.
Advanced Comfort Technologies is currently offering master
license opportunities in the top 100 television markets. For
franchise information, interested parties should contact
Executive Vice President of Sales and Marketing Shawn Clark at
(801)272-3144 or at sclark@intellibed.com.
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