The Cereal Bowl Looks Towards the
Future After the success of their flagship location and national
demand, The Cereal Bowl plans franchise offerings for winter
2006 Miami, Florida August 29, 2006 –
Since the opening of The Cereal
Bowl’s Miami location last year, founders Kenneth Rader, Joshua
Rader, and Michael Glassman have come to realize that their
unique college idea for a cereal café has become a national
craze with people traveling great distances just to see their
flagship location in Miami. “After being featured on CNN”s
Anderson Cooper 360, we received hundreds of emails from
entrepreneurs as far away as Germany, who were interested in our
brand and wanting to know how they could be involved” said
Kenneth Rader President and Co-Founder After a years worth of
National Media exposure the young entrepreneurs have been
flooded with phone calls and emails asking for them to bring The
Cereal Bowl brand to their community. In less than a year, over
1,000 franchise requests and investment inquires have made it
clear to The Cereal Bowl team that their idea for a café themed
around cereal had sparked a fire with other entrepreneurs
throughout North America.
The Cereal Bowl has spent that last
several months working on their concept and creating a product
that could be successful in a variety of different markets.
Creating proprietary menu items such as Freeze ‘N Flakes which
infuses different popular cereals into frozen yogurt and their
trademarked Oaties which are a unique blend of oats and
smoothies, The Cereal Bowl has becoming more than just a great
place to get breakfast but a great place to visit all day long.”
Creating unique products and proprietary recipes gives us the
chance to offer something more to our franchisees than others in
the market can provide” said Vice-President and Co-founder
Joshua Rader. In addition to their new menu items The Cereal
Bowl has begun utilizing the services of Carlton Fields, a major
Miami law firm specializing in the protection of Intellectual
Property as well as Franchise Expansion. The Cereal Bowl plans
to spend the next several months responding to the hundreds of
requests they have received from potential franchisees and begin
the vetting process. Their goal is to begin offering franchises
in winter 2006.
About The Cereal Bowl The
Cereal Bowl is a new breed of café fusing an old time favorite,
with a new and exciting twist. Guests are able to make their own
cereal creations or pick from one of many unique combinations
created by The Cereal Bowl Team. With over 35 cereals both hot
and cold as well as 60 plus toppings, the possibilities are
endless. The experience does not end with the bowl. Cereal bars,
oatmeal smoothies known as Oaties, and cakes will take cereal to
a whole new level. WIFI Internet, couches, televisions,
newspapers, and periodicals add to the ambiance of The Cereal
Bowl.
Founded in 2004 by twenty-something
entrepreneurs Kenneth Rader, Joshua Rader, and Michael Glassman.
The inspiration for The Cereal Bowl was a product of their
college days when they noticed that the average diet of a
college student often times consisted of a bowl of cereal as a
quick and appetizing alternative. The Cereal Bowl expands on
this enticing snack by offering a new way of partaking in one of
America’s favorite eating pastimes.
For additional information or a
sample copy, contact Michelle Appelrouth at 305-662-2695 or at
pr@thecerealbowl.com. Other Cereal Bowl information will be made
available upon request.
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