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Wireless Toyz Franchise Press Release

Wireless Toyz to open second local site


Friday, April 29, 2005By Rhonda S. Sanders 810.766.6374

FLINT TWP. - Another Wireless Toyz is in the 'hood, with more stores coming soon to nearby areas.

The cellular superstore expects to open its second Genesee County location Monday at 3243 Miller Road, in a new building shared with a Starbucks coffee shop that opened in late March and a Quiznos Sub that opened April 16.

Wireless Toyz opened its first area location in 2002 at 11833 S. Saginaw Road in Grand Blanc, said Dennis Jaboro, territory developer for the Farmington Hills-based chain. A third store is set to open this summer in Fenton in the former A&W building at N. Leroy Street and North Road, he said.

Other sites are being scouted in the Flint, Grand Blanc, Burton and the Davison area, Jaboro said.

The 1,500-square-foot multiple carrier superstore is owned by Steven Jaboro and Taymoor Yousif, both of Waterford. It will have six employees.

Wireless Toyz offers one-stop shopping for cellphone and satellite service, representing multiple carriers, including AT&T, Nextel, Sprint, T-Mobile, Verizon, Dish Network, DirecTV and some regional operators.

Founded in 1995 as a wireless pager provider, Wireless Toyz has evolved into a $9-million-a-year business with 33 stores in Michigan and 80 nationwide.

In addition, about half of 200 signed franchises are expected to open by the end of this year, Jaboro said. The company's goal is to have 250 stores by the end of 2007.

As somewhat of a trend indicator for young entrepreneurs, the new local Wireless Toyz store has something in common with its neighbor. The owners went to high school with Matthew Bordes of Auburn Hills, who owns the newly opened Quiznos sandwich shop with his brother, David of Plymouth.

At 24, Matthew Bordes is the youngest Quiznos franchise owner in Michigan, he said. His brother is eight years older.

It's their first business, but the brothers have had the idea on a back burner for years, said Matthew Bordes, a graduate of Central Michigan University, where he majored in entrepreneurship and management.

The brothers selected Quiznos as their first venture because it offered a high-quality product at a good price, said Matthew Bordes, who formerly managed a Quiznos and also helped launch other area shops, including one that opened last month at Court Center Plaza across the street from Courtland Center in Burton.

So far, business at the new, 1,500-square-foot Quiznos in Flint Township has been slow, but Matthew Bordes said he hopes business will pick up as customers realize it is open.

"I feel Flint is on the rise," he said.

He said he received 200 applications from people interested in working at the store, interviewed 70, hired 12 and maintains a list of people he would like to hire if he could.

A grand opening ceremony is planned for 4 p.m. May 6.



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