Press Release August 15, 2005
Popular BOGO Sales Strategy Now
Entering Real Estate Market The "buy one get one free" sale
strategy is now entering the mainstream real estate market --
thanks to a pioneering new real estate franchise in Tucson,
Arizona. Phoenix, AZ (PRWEB) August 15, 2005 --
With so many retailers enticing
customers with “buy one get one free” offers, it was only a
matter of time before the concept found a permanent home in real
estate. “It’s an idea whose time had come,” states Kelly Pool,
co-founder with husband Dan of
Two4One Real Estate, a
budding new franchise system based in Tucson, Arizona. Though
seemingly radical in nature, the idea itself is both simple and
straightforward according to Pool. “If a client will commit to
buying their next home through us, we will sell their current
home for free.”
Selling the home for free means the
company waives their listing commission, which can often run in
the thousands, if not tens of thousands, of dollars. “We’ve had
some clients save as much as $15,000 on the sale of their
existing home, so that really adds to the word of mouth,” states
Pool. While the strategy works great for homeowners, it appears
to make sense for real estate agents as well, say co-owner Dan
Pool. “By selling our clients homes for free, we pick up a
greater share of the market’s listings. It also creates an
instant client base of qualified buyers, so the system drives
itself and generates an increased sales volume.” While working
for less doesn’t mean earning less, it also doesn’t mean cutting
service. “We are a 100% full service real estate agency,” Pool
contends. “All of our listing are placed in the MLS and we never
cut the buyer’s agent commission. The discounts we offer are all
on our side of the table, so that way everyone stays happy.
” Happy is a good way to describe
Randy and Sistine Castellini. The pair was one of the first
Two4One franchisees to get started. With the system in place,
they produced a 100% increase in net income their first year.
Word of the concept has spread fast. The franchise, which opened
in January of 2004, now has five offices in Arizona, with
several more slated to open in the next few months. The company
also plans to expand nationally by awarding regional territories
this fall.
Asked if he was concerned that
others might try to copy his program, Pool expressed confidence.
“We developed the concept, but more importantly, we own the
name. Anyone looking to get a two for one deal will
automatically think of Two4One Real Estate.” With the trend
spreading quickly the sure winner will be consumers, as more and
more savvy homeowners look to retain equity when they sell their
homes. “It makes sense for homeowners to carry as much of their
equity forward into their new homes as possible,” Pool
continues, “and it makes just as much sense to have a business
model that keeps the sales pipeline full at all times.” Buy
one/get one may come and go at the grocer, but from all
appearances, it’s found a new home in real estate. # # #
Source: Two4One Real Estate
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Two4One Real Estate
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