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For Immediate Release
Lakewood, CO
- Executive Tans, the premier indoor tanning
franchisor in North America, announced the appointment of the
tanning industry’s best-known spokesperson, Joseph Levy, as a bold
component of the company's plan to bolster its position as a
tanning industry leader. Levy will assume the role of vice
president for education and training effective June 1, 2005.
Executive Tans, the premier indoor
tanning franchisor in North America, has hired the tanning
industry's best-known spokesperson as a bold component of the
company's plan to bolster its position as a tanning industry
leader.
As vice president, Levy will play a
key role in the development of new programs for Executive Tans’
franchisees in addition to bolstering the already vigorous
training curriculum. He will also be responsible for directing all
Executive Tans public relations efforts. Levy will continue to
serve as a consultant and scientific advisor for Smart Tan, the
trade association for indoor tanning salons.
“I am very excited about this
opportunity and look forward to my role as vice president,” said
Joe Levy. "The future needs of tanning salon owners are changing -
perhaps more rapidly than many of us expected - and I am eager to
develop new ways to help Executive Tans redefine its role as a
tanning industry leader," he added.
Levy, perhaps the industry's most
visible and successful spokesperson, has dedicated his 13 year
career in indoor tanning to promoting and defending the practice
of Smart Tanning and sunburn prevention. He created the term
“Smart Tan” and served as vice president of International Smart
Tan Network since 1992.
“The whole team is excited about
what Joe brings to the table and his addition to our staff
reiterates our commitment to building a strong company -- from our
franchisees to our corporate staff, “said Wayne Smeal, Chief
Executive Officer of Executive Tans. "Executive Tans is evolving
as a company and redefining the way it does business. We believe
we are well on our way to become the premier 21st Century indoor
tanning organization and a leader in this market.”
As an indoor tanning advocate, Levy
is optimistic as ever about the future for properly managed indoor
tanning businesses. Levy said. "And I am pleased that I will
continue to work closely with Smart Tan as a consultant for that
organization. Executive Tans and all of us benefit from having a
strong educational institute like Smart Tan."
Joe has lobbied for the tanning
industry at the FDA, Health Canada, several Canadian provinces and
dozens of states in the United States for both Smart Tan and the
Indoor Tanning Association. He has also been actively involved in
research projects for the industry highlighting findings such as
regular UV exposure might decrease cancer risk to authoring two
studies quantifying the industry's positions on teenage tanning in
salons.
"Executive Tans has always
supported Smart Tan's efforts to make this a better industry and
will continue to do so," Smeal said. "Joe has played a major part
in Smart Tan's development and will continue to assist Smart Tan
in its efforts to interpret the science and politics of
photobiology and educate salon owners on how that affects them."
About Executive Tans:
Founded in 1991, Executive Tans is
the premier indoor tanning franchisor in North America, with more
than 150 locations in 36 markets. Attracting men and women alike
with a professional, upscale mindset, the fast-growing franchisor
has boosted total sales from about $1 million in 2000 to more than
$20 million today. For additional information about Executive Tans
franchising opportunities or about joining the Executive Tans team
please call toll-free 877-393-2826, or
click here to request more
franchise opportunity information.
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