Summary: View
a list of some of the most common and top complaints that
franchise business owners or franchisees have with their
franchiser or franchise company.
Franchise Business Owners Top Complaints
It is inevitable
that starting and successfully operating any small business
today is always going to generate an ever evolving list of
complaints and disappointments for most owners.
Entrepreneurs that choose franchising as the means to open a
small business will have many of the same complaints as
independent owners do along with a few unique ones because
they are ultimately bound to a long term relationship with
their franchiser.
Below are
a few of the top complaints I hear from franchise owners
regarding their relationship and experiences with their
franchiser.
My Franchiser Is My Competitor:
This is one the
most common, and in my opinion most valid complaints I hear
from some franchise business owners. It is the nature of
small business that you are going to have competitors, but
when your franchiser is creating the competition and
diluting your market share by opening multiple locations
uncomfortably close to yours that is a tough pill to
swallow. Before signing any franchise agreement make sure
you thoroughly investigate and understand the rights and
restrictions for your specific franchise territory. This
would include speaking to other current franchisees in your
target territory and asking them to share their experiences
with competition from other franchisees.
Those Monthly
Royalty Fees:
I have found that many new franchisees are so excited about
getting there location open that they often defer any
concerns about paying monthly royalty fees. However, once
the initial excitement wears off, and they are involved full
time in the hard work it takes to become successful those
royalty fees become a much more tangible reality and
commitment. The biggest complaint I hear from some
franchisees regarding paying royalty fees is that they feel
the franchiser does very little or nothing in return for
them. Whether that is true are not (I have no doubt that it
is in some cases) unfortunately at the end of the day it is
ultimately the responsibility of the franchisee to adhere to
the terms of the franchise agreement they signed. Before
signing any franchise agreement make sure during the
disclosure process you speak to as many current franchisees
possible and ask them if they feel they are getting real
value from the royalty fees they pay.
Too Many Restrictions:
I often hear complaints from some franchise owners regarding
the number of operating restrictions placed on them by their
franchiser. Many complain that the franchiser exerts onerous
control on how the business can be operated and are often
frustrated that they are unable to react independently to
local market realities and demands. I am sure a lot of these
complaints are valid, but I guess I am a little less
sympathetic to these types of complaints for the simple fact
that the franchisee chose to buy into a franchise system
with known controls and restrictions. Many of which have
been proven to given the franchisee a greater chance of
success- which is the essence of the franchising. That being
said, I would advise before buying any franchise business
you honestly ask yourself if you have the right personality
to follow a pre-determined franchise business system and all
its inherent operating rules and restrictions.
Franchise Potential Oversold:
As a Business Broker I have heard a number of new and
established franchise owners complain that they felt they
were oversold on the potential earning power of their
franchise business. This is a tough complaint to validate
because it is generally a known fact that most franchisers
do not disclose their earnings and are generally very
careful about discussing earnings potential for a typical
franchise location. That being said in my experience
sometimes the franchiser (or their sales people) along with
existing franchisees can sometimes paint an overly
optimistic picture about how soon and well a typical
franchise location will perform. Your best bet to mitigate
this potential disappointment is to speak candidly with
current and former franchise owners and ask them if your
expectations are overly ambitious.
Summary:
Please keep in mind that all prospective business buyers
should thoroughly investigate any franchise or business,
obtain all appropriate disclosure documents available, and
seek expert consultation prior to making any investment
decisions.
About Author:
Ray Haiber has
10 years experience as franchise sales consultant as well as a
professional small
business broker
in Arizona.
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